Monday, December 7, 2009

In orange juice, the main thing is not color, and taste

Not long ago, scientists have been clarified a very interesting fact concerning the orange juice, and perhaps the juice at all. It turns out that this drink we choose the color, sometimes even without thinking about the quality of the product. At a subconscious level, more vivid colors juice are privileged in comparison with his pale brethren. All this was explained by a small experiment. 
Near volunteers had tried the same juice, then in the same juice mixed with some dyes and food additives, in order to divert the participants confused. During the experiment it was found that the juice, painted in brighter colors, enjoyed greater popularity. 
No wonder the head of this test indicated that the main role in the choice of juice are brand and color. No one in the experiment, could not figure out where the fresh juice, and where his fake-all guided by a color that can easily be changed artificially.