The Saga of the label
It is impossible to imagine a world of modern man without labels - they greet us everywhere, in shops, in the bathroom, the kitchen, in the workplace, filling life with beauty and useful information. If the original label was used to identify the product, but now its main task is to assist in the sale of goods. It should be catchy, to attract the attention of the buyer.
According to statistics, about 53% of all daily purchases made under the influence of psychological impulse: like - buy it. A poll of visitors Supermarkets suggests up to 80% in the choice of a product on the shelf belongs to the label. So today it can be argued that the price label is determined not so much the cost of its manufacture, as the size of the profit from the sale of its display products.
Structurally the label becomes part of the package, it is a high-tech and adapted to the conditions of mass production of goods. Expanding advocacy roles for the label: it communicates information about the manufacturer of the product and its quality, shelf-life, and makes recommendations on usage. Quality label must be securely protect the goods from tampering, so the costs are justified even in the creation of an elite label products.
Types of labels
Evolution of the label began with the so-called "Dry-label" - a piece of paper with text and drawings, which with the help of glue is applied to the container. This label, thanks to its cheapness, is widely used today - in bottles of beverages, canned in tin and glass jars. For the manufacturer of its inconvenience is the necessity to use sophisticated printing press (printing and finishing machines) as well as labeling the lines that are at a high speed brush with adhesive labels and applied them to the container. For the consumer inconvenience is instability dry labels, so it does not apply, for example, shampoos. Dry label is printed offset on the sheet paper. Its advantages: high quality and low cost. From the standpoint of protecting the advantage of a dry product labels - a higher quality. If necessary, using a special printing (vysokoliniaturnaya, stochastic, geksohromnaya) on it can achieve almost photographic quality.
More versatile and for the manufacturer and the buyer "adhesive" label. This label is printed flexo way on a multi-roll material consisting of waxed paper and label, separated by a layer of glue. Printing house products such as rolls supplied by the manufacturers of beverages and other consumer products. Roll is installed in a labeling machine, through which the pipeline passes the container (usually already filled and plugged), and the process is easily bonded and stable. Minus "adhesive" label is its high cost (self-adhesive paper 3 times more expensive than normal), low incidence of labeling machines of a new type of Russian enterprises. Also, a label more resistant to external influences, but it is also difficult to separate from the packaging for re-use the back of the packaging. Natural protection for self-adhesive labels is a small number of printers capable of producing. So in Russia of almost 7000 printing, flexo equipment fitted with nearly 400 companies. Such a label is unprofitable to produce in small quantities, as fleksoproizvodstvo involves high costs for prepress preparation and support operations than the traditional offset printing.
In this classic label is beginning to find application and its new forms. For example, the corresponding label image and text can be applied directly to packaging (or the material from which it is made - such as tin) by the method of lithography, serigraphy, etc. Application of such technology - cans for canned food and automotive lubricants, aluminum beverage cans, glass bottles of alcohol, etc. There are restrictions on color reproduction, and some technological difficulties, requiring the preparation of the packaging. Another way is wrapping packaging film, which marked the information on this product. Examples of this are: bottles for medicines, perfumes, deodorants, baby drinks, etc. This product can be considered the most secure, simply because there are a few number of companies working on this technology. And the entrance to this market from low cost to purchase special equipment.
It is impossible to imagine a world of modern man without labels - they greet us everywhere, in shops, in the bathroom, the kitchen, in the workplace, filling life with beauty and useful information. If the original label was used to identify the product, but now its main task is to assist in the sale of goods. It should be catchy, to attract the attention of the buyer.
According to statistics, about 53% of all daily purchases made under the influence of psychological impulse: like - buy it. A poll of visitors Supermarkets suggests up to 80% in the choice of a product on the shelf belongs to the label. So today it can be argued that the price label is determined not so much the cost of its manufacture, as the size of the profit from the sale of its display products.
Structurally the label becomes part of the package, it is a high-tech and adapted to the conditions of mass production of goods. Expanding advocacy roles for the label: it communicates information about the manufacturer of the product and its quality, shelf-life, and makes recommendations on usage. Quality label must be securely protect the goods from tampering, so the costs are justified even in the creation of an elite label products.
Types of labels
Evolution of the label began with the so-called "Dry-label" - a piece of paper with text and drawings, which with the help of glue is applied to the container. This label, thanks to its cheapness, is widely used today - in bottles of beverages, canned in tin and glass jars. For the manufacturer of its inconvenience is the necessity to use sophisticated printing press (printing and finishing machines) as well as labeling the lines that are at a high speed brush with adhesive labels and applied them to the container. For the consumer inconvenience is instability dry labels, so it does not apply, for example, shampoos. Dry label is printed offset on the sheet paper. Its advantages: high quality and low cost. From the standpoint of protecting the advantage of a dry product labels - a higher quality. If necessary, using a special printing (vysokoliniaturnaya, stochastic, geksohromnaya) on it can achieve almost photographic quality.
More versatile and for the manufacturer and the buyer "adhesive" label. This label is printed flexo way on a multi-roll material consisting of waxed paper and label, separated by a layer of glue. Printing house products such as rolls supplied by the manufacturers of beverages and other consumer products. Roll is installed in a labeling machine, through which the pipeline passes the container (usually already filled and plugged), and the process is easily bonded and stable. Minus "adhesive" label is its high cost (self-adhesive paper 3 times more expensive than normal), low incidence of labeling machines of a new type of Russian enterprises. Also, a label more resistant to external influences, but it is also difficult to separate from the packaging for re-use the back of the packaging. Natural protection for self-adhesive labels is a small number of printers capable of producing. So in Russia of almost 7000 printing, flexo equipment fitted with nearly 400 companies. Such a label is unprofitable to produce in small quantities, as fleksoproizvodstvo involves high costs for prepress preparation and support operations than the traditional offset printing.
In this classic label is beginning to find application and its new forms. For example, the corresponding label image and text can be applied directly to packaging (or the material from which it is made - such as tin) by the method of lithography, serigraphy, etc. Application of such technology - cans for canned food and automotive lubricants, aluminum beverage cans, glass bottles of alcohol, etc. There are restrictions on color reproduction, and some technological difficulties, requiring the preparation of the packaging. Another way is wrapping packaging film, which marked the information on this product. Examples of this are: bottles for medicines, perfumes, deodorants, baby drinks, etc. This product can be considered the most secure, simply because there are a few number of companies working on this technology. And the entrance to this market from low cost to purchase special equipment.
