Product Protection
According to world statistics about 20% of all counterfeit products in the world. It says the billions of dollars lost by the manufacturers and the missing state in the form of taxes, as well as the many cases of poisoning low-quality food and just spoiled the mood of defrauded consumers. In Russia, the percentage of counterfeits no leads, but it hardly below average values. Above all, it fuels the growing level of technology and the lack of licensing in the printing activities.
It is clear that there is no absolute protection. But the organization of protection products is quite possible, if we take into account the economic and time factor. If forgery is more expensive original, or make it longer than the period of use, it loses all meaning.
If you start from the cost of manufacturing counterfeit, then the best defense may be considered to use the original packaging. Actually this road has already gone 70% of manufacturers of liquor and nearly 40% of producers of beer and soft drinks. The originality of the bottle can mean the shape and size, as well as special labels and signs, cast on the body of glass or plastic containers.
If this is not the manufacturer, the next step - the protection label kit, consisting of three front label, and kontretiketki koleretki, located at Golyshko bottles. Economic considerations impose to protect the label the following rules: 1) the cost of the original product should be the minimum possible. Only this can nullify all the efforts of unscrupulous businessmen. 2) the degree of protection should be consistent with the value of the protected product. Multi expensive defense, which has meaning for the elite cognac will not work for a beer label, reducing its competitiveness.
All currently used by technical and technological methods of protection of printed products can be divided into five large groups.
stage design using special layout techniques, and special programs for image processing.
technological methods of printing (Orel, toffee print, etc.).
use features of paper or other basis on which the print.
special paints or other media printed information.
use of additional finishing and finishing procedures after printing.
Security through label design, unfortunately, has already lost its effectiveness and this method can work a short time after the announcement of the product. But the design of course important in itself, since it is one of the cornerstones of an advertising promotion of products.
Technological methods of printing (Orel, toffee print, etc.), as well as the characteristics of paper or other basis, are important mostly for securities (bills, money, etc.) as well as expensive and at the same time detectable difficult for people without special expertise and tools. To label the paper as presented to the first requirement of low price, which means its large volume in the market, which is not compatible with the requirement of protection products. By this method of protection may include such labels on metallized paper (and so universally applicable as manufacturers of beer production) or transparent film (seen in some wine and vodka brands).
Using special inks (magnetic, fluorescent, changing its color temperature, or radiant heat, the smell, etc.) - a good move for the manufacturers advertise. Given that the proportion of dye in the total cost of the label does not exceed 3-5%, even fold increase on it does not have a significant value on the price labels. And the arrangement of major consumer products manufacturers with factories for the manufacture of paint, can provide a sufficiently high degree of protection. Of the best examples on this subject can recall the image of Rasputin with the label of the same name of the product, winking to the buyer at thawing.
Most active way to protect wine and vodka labels today is the use of additional finishing and finishing processes after printing. To this group can be attributed Cutting under the original form. Remember, if you meet a lot of today different kinds of beer or vodka with the same shape label and koleretkoy. I think that takes the market is practically gone. A feature of the process involves the use of expensive equipment DIE tunnel type with a unique stamp, worth thousands of dollars. If we are honest, technically forger can do to cut down and simple platen presses and typesetting knife stamp, but the product of this work will be noticeably different from the original. For example, in the presence of antennae on the technological edge labels, keep them on a sheet in the manufacturing process.
Another common type of protection at the final stage of manufacture label is a metal stamping foil (standard or holographic). Before the advent of metallized papers in the Soviet Union it was the most common way to protect label products. He is now due to technological reasons (high cost pripressovochnogo equipment and its low productivity) is losing metallized paper, but still occurs at an expensive price wine and vodka.
In concluding this section, we note that the manufacturers have many ways to preserve their copyright. Some of the most effective methods of protection are given here, but it is certainly not a full review. A more detailed analysis of the cause is difficult both for the regular appearance of new methods of protection, and on the sensitivity of the issue (no desire to create a manual for fraud). For manufacturers only want to stress again the importance of compromise, based on the product's price, the additional cost of protection and efficiency. One of the important factors in reducing the cost of protection products is a big draw items. You can still take advantage of, which makes expensive high-performance equipment is not available for financial reasons fraudsters.
According to world statistics about 20% of all counterfeit products in the world. It says the billions of dollars lost by the manufacturers and the missing state in the form of taxes, as well as the many cases of poisoning low-quality food and just spoiled the mood of defrauded consumers. In Russia, the percentage of counterfeits no leads, but it hardly below average values. Above all, it fuels the growing level of technology and the lack of licensing in the printing activities.
It is clear that there is no absolute protection. But the organization of protection products is quite possible, if we take into account the economic and time factor. If forgery is more expensive original, or make it longer than the period of use, it loses all meaning.
If you start from the cost of manufacturing counterfeit, then the best defense may be considered to use the original packaging. Actually this road has already gone 70% of manufacturers of liquor and nearly 40% of producers of beer and soft drinks. The originality of the bottle can mean the shape and size, as well as special labels and signs, cast on the body of glass or plastic containers.
If this is not the manufacturer, the next step - the protection label kit, consisting of three front label, and kontretiketki koleretki, located at Golyshko bottles. Economic considerations impose to protect the label the following rules: 1) the cost of the original product should be the minimum possible. Only this can nullify all the efforts of unscrupulous businessmen. 2) the degree of protection should be consistent with the value of the protected product. Multi expensive defense, which has meaning for the elite cognac will not work for a beer label, reducing its competitiveness.
All currently used by technical and technological methods of protection of printed products can be divided into five large groups.
stage design using special layout techniques, and special programs for image processing.
technological methods of printing (Orel, toffee print, etc.).
use features of paper or other basis on which the print.
special paints or other media printed information.
use of additional finishing and finishing procedures after printing.
Security through label design, unfortunately, has already lost its effectiveness and this method can work a short time after the announcement of the product. But the design of course important in itself, since it is one of the cornerstones of an advertising promotion of products.
Technological methods of printing (Orel, toffee print, etc.), as well as the characteristics of paper or other basis, are important mostly for securities (bills, money, etc.) as well as expensive and at the same time detectable difficult for people without special expertise and tools. To label the paper as presented to the first requirement of low price, which means its large volume in the market, which is not compatible with the requirement of protection products. By this method of protection may include such labels on metallized paper (and so universally applicable as manufacturers of beer production) or transparent film (seen in some wine and vodka brands).
Using special inks (magnetic, fluorescent, changing its color temperature, or radiant heat, the smell, etc.) - a good move for the manufacturers advertise. Given that the proportion of dye in the total cost of the label does not exceed 3-5%, even fold increase on it does not have a significant value on the price labels. And the arrangement of major consumer products manufacturers with factories for the manufacture of paint, can provide a sufficiently high degree of protection. Of the best examples on this subject can recall the image of Rasputin with the label of the same name of the product, winking to the buyer at thawing.
Most active way to protect wine and vodka labels today is the use of additional finishing and finishing processes after printing. To this group can be attributed Cutting under the original form. Remember, if you meet a lot of today different kinds of beer or vodka with the same shape label and koleretkoy. I think that takes the market is practically gone. A feature of the process involves the use of expensive equipment DIE tunnel type with a unique stamp, worth thousands of dollars. If we are honest, technically forger can do to cut down and simple platen presses and typesetting knife stamp, but the product of this work will be noticeably different from the original. For example, in the presence of antennae on the technological edge labels, keep them on a sheet in the manufacturing process.
Another common type of protection at the final stage of manufacture label is a metal stamping foil (standard or holographic). Before the advent of metallized papers in the Soviet Union it was the most common way to protect label products. He is now due to technological reasons (high cost pripressovochnogo equipment and its low productivity) is losing metallized paper, but still occurs at an expensive price wine and vodka.
In concluding this section, we note that the manufacturers have many ways to preserve their copyright. Some of the most effective methods of protection are given here, but it is certainly not a full review. A more detailed analysis of the cause is difficult both for the regular appearance of new methods of protection, and on the sensitivity of the issue (no desire to create a manual for fraud). For manufacturers only want to stress again the importance of compromise, based on the product's price, the additional cost of protection and efficiency. One of the important factors in reducing the cost of protection products is a big draw items. You can still take advantage of, which makes expensive high-performance equipment is not available for financial reasons fraudsters.
