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Near volunteers had tried the same juice, then in the same juice mixed with some dyes and food additives, in order to divert the participants confused. During the experiment it was found that the juice, painted in brighter colors, enjoyed greater popularity.
No wonder the head of this test indicated that the main role in the choice of juice are brand and color. No one in the experiment, could not figure out where the fresh juice, and where his fake-all guided by a color that can easily be changed artificially.